Adverts are becoming more and more popular inside of video games, but are they effective.

As if commercials on television were not enough now we have to deal with them in video games and video gambling, but do they really work.

Recent studies have shown that advertising in some games is less effective then with others. These studies show that in fighting games and sports games the players are too busy beating each other to death to pay attention to any adverts in the game, but in gambling games where players are concentrating on the entire screen they have a tendency to notice the advertisements often without even knowing it.

In one test a game was played with advertisements for Cheetos in the game. Before the game 3 bowls of snacks were placed on a table with the farthest one from the player being Cheetos, and after 15 minutes of playing when he took a break the first think he did was get up and get the cheetos.

The gamming advertising market is taking off with every company wanting to get in on it, and the market got a big hot of legitimacy recently when Microsoft bought out the larges in-game advertising operator recently.

There may still be some bugs in the systems, but it looks like next time you go to play the video slots and poker machines at your favorite online casino you may have to deal with the newest form of advertising.